Teamed up with Il Patio's entire restaurant team and produced a multi-video brand media campaign for both internal and external broadcasting.
The insight
Il Patio is the leading Italian casual dining chain in a large portion of Eastern Europe. The restaurant chain was one of the first mass-market restaurants to open in Russia and served as the first ever taste of Italy for many Russians. It became the first true family restaurant.
Creative
We wanted to show how Il Patio has quite literally been there every step of the way for many of its guests. How it has become a place where one can fall in love; a place where one can build their dreams; a place where one can experience the joy of family. The heartfelt commercial we produced for the brand follows the life of one Il Patio regular as he builds his future and makes his dreams come true.
A fast-paced story of a young entrepreneur and his hustle for success.