In East Europe, TGI Fridays is known for its fun, bar-centric approach to casual dining. Its lively environment is largely a product of the energy and skill of the staff that work at the restaurants. Regular guests have developed personal friendships with their local TGIF bartender or server, often knowing them by name (which is not surprising as the servers often sit down beside their guests to talk about life, food and much more).

We created a series social media and TV commercials that celebrate the fun TGIFriday’s mentality and focus on its team’s dedication and outstanding service. We put the waiters, bartenders and kitchen staff at the very center of each video. In fact, we chose to only feature current TGIF team members in the videos and involved many of them in the production process. So not only did we produce a new portfolio of promotional assets for the brand, but also boosted team morale and strengthened the working relationships among the team.